Brighton Bier
First beer ever to be both
brewed and canned in
Brighton!
 |
Brighton
Bier
4.0%
Pale Ale
Gold Medal
International
Beer Challenge 2015
Brighton
Bier was one of only three UK breweries to win Gold in any category from over
630 beers from 30 countries worldwide that entered the competition.
Registered
with The Vegan Society
Exciting news this week
in Brighton's thriving beer scene as local craft brewery Brighton Bier made
history!
|
Despite the city's rich
brewing past, never before had a beer actually been brewed and canned in
Brighton. Well now it has.
Brighton Bier's signature
4.0% ABV Pale Ale is now available in eye catching 330ml cans. The beer won Gold
at the International Beer Challenge 2015, and is also registered with The Vegan
Society.
Founded in 2012 as a
gypsy brewery based at the Hand in Hand brewpub on St James's Street, Brighton
Bier had long harboured ambitions to get its flavoursome brews into cans.
"As well as preserving the freshness and flavour of the beer better than
glass bottles, cans have enormous environmental advantages that are
particularly relevant to our city" explains Brighton Bier founder and
brewer Gary Sillence. Now based at their own premises less than a mile from
where it all started, Brighton Bier has grown to be one of Sussex's most
successful breweries. "From its inception Brighton Bier was all about
developing the beer culture of the city and getting the best possible beer into
the hands of Brighton residents and visitors alike. As a beachside city, glass bottles
are just so restrictive" added Director Ollie Fisher. As well as being widely and easily recycled,
cans also offer significant space and weight savings which reduce fuel
consumption whether the beer is delivered locally, nationally or
internationally.
Once considered the
exclusive preserve of mass produced, flavourless lager, cans are now firmly
established as the package of choice for many craft beer drinkers. While
unsurprisingly this was a trend that began in North America, large UK craft
breweries like Brewdog and Beavertown have harnessed this renewed enthusiasm
for getting great craft beer into cans. But only recently has small scale
canning become realistic thanks to developments in the UK craft brewing sector.
Principally, the arrival of companies like WeCan who offer mobile canning
services.
The equipment and
running costs and the huge minimum order quantities make having your own high
quality canning line prohibitive for most craft breweries. "When we first
started brewing I enquired about shipping a small manual canning machine from
Canada" says Gary. "But it just wasn't realistic and to be honest
back then people still thought it was mad to put great beer in a can. The
landscape has changed beyond recognition".
So what next? Well now that they've begun, Brighton Bier intends
to be canning a lot more beer. As well as established brews like West
Pier, Free State and South Coast IPA, the team
will also be launching a number of new beers over the rest of 2016 and beyond.
These include Cyclops Eyedrops, Downtown Charlie Brown, Fake Ale of San Francisco and Fat Boy Stout.
Brighton Bier Director
Stephen Whitehurst explains "One of the huge advantages of the mobile
canning rigs is the minimum quantities are quite small. So we can have them
visit the brewery and package a number of different brews in one visit giving
us much more flexibility". Stephen
also commented how this flexibility will enable the brewery to follow up on
requests to export their beers to a number of countries in Europe and to
Japan. This week Brighton Bier also
exported beer to North America for the first time. The new range of beers, along
with some favourite brews, will enable Brighton Bier to meet a short-term
target of selling in excess of 150,000 cans a year nationally and
internationally.
Brighton Bier will also
be launching a series of can driven beer events in the city including a
"Barefoot Beer Festival".
For more information
please contact:
Stephen Whitehurst
Director | Brighton Bier
07515 956 976
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