Monday, 14 November 2011

A Holy Alliance

The flat buzzer sounded and there at the door was the postman with a parcel for me. I wasn’t expecting a delivery so peered at the box label while I signed for the item. It was from those nice people at the St Peter’s Brewery in Suffolk. Inside were two of their iconic oval 500mm beer bottles - one The Saints Whisky Beer, the other Suffolk Smokey - with an accompanying press release. A delightful present such as this deserves some reciprocal publicity on the Blog, so here we go.

Suffolk brewer St Peter’s has crossed the county border into Norfolk to team up with the English Whisky Co., England’s first registered whisky distilling company for over a century. Their production facility, St George’s Distillery, is based in the historic Breckland area of Norfolk, just thirty miles from St. Peter’s. The above photograph, taken at St George’s Distillery, shows David Fitt, Head Distiller at St George’s, and Mark Slater, Head Brewer at St Peter’s Brewery.

The Saints Whisky Beer is produced by St Peter’s Brewery with the same peated malt used at St George’s Distillery in their whisky production. Following fermentation, English Whisky Co.’s Chapter 9 peated / smokey single malt whisky is added, before bottling, to produce a superbly balanced 4.8% beer, rich in flavour with smokey overtones from the peated malt.

Commenting on the new product, Andrew Nelstrop, Managing Director of the English Whisky Co. said “we are delighted to be working with St Peter’s Brewery to develop this excellent new and differentiated product. With St Peter’s penetration in worldwide markets, we hope that this new produce with also introduce customers to the English Whisky Co. and our range of whisky products." Colin Cordy, Managing Director of St Peter’s added that “in our consumer trials we have had a very positive reaction to The Saints Whisky Beer. Moreover, distributors in our thirty-two export markets are very excited about this addition to the St Peter’s award-winning range of beers.”

The Saints Whisky Beer will be launched exclusively in the UK in 150 selected Waitrose stores and will also be offered by the UK’s leading on-line grocer, Ocado from early October. The beer will also be available from the St Peter’s on-line shop and will be sold at St George’s on-site shop and on their webshop

Here endeth the press release; back to my own voice. I’m fond of single malt whisky and found very pleasantly enjoyable the delicate balance of St Peter’s beer and St George’s whisky in The Saints Whisky Beer. I can appreciate that the point of the press release is to promote this particular St Peter’s product and, hence, the holy alliance with St George’s, but I thought that Suffolk Smokey deserved more than its two lines, almost as an afterthought at the end of the release. Strong flavours, such as the smoked bacon prominence of Suffolk Smokey, really appeal to me. For further information on the beers please contact:

St Peter’s Brewery: Colin Cordy
Tel: 01986 782322

English Whisky Company: Andrew Nelstrop
Tel: 01953 717939

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